Freedom Furniture Review Stylish Aussie Furniture With In-Store Praise and a 1.4 Online Rating

Freedom has been part of Australian homes for more than four decades. Warren Higgs founded it in Sydney in 1981. It listed on the Australian Securities Exchange in 1996, was taken private with backing from Steinhoff International in 2003, and is now operated by Greenlit Brands. In June 2025, Amart Furniture announced it would acquire Freedom, which could bring changes to operations and policies over time. Freedom has around 61 stores across Australia and New Zealand and more than 1,000 employees. Its identity is contemporary, design-led furniture and homewares at mid-market prices: a step up from flat-pack, without designer showroom pricing. For many Australians, Freedom is the place to go for a stylish sofa, dining set or rug.

Freedom’s best reviews are about people. A shopper at the Newmarket store said “Myra the Manager at the Store was unbelievable and needs a raise,” and another praised delivery staff who were “courteous, respectful, and a real credit to your team.” Those comments point to a real strength. Buying in person lets you sit on sofas, feel fabrics, check colors under real light and confirm dimensions with staff before you commit. For big purchases like sofas and dining tables, that matters a lot, because online photos and descriptions can’t fully show texture, color or comfort. If you buy from Freedom, the showroom experience is where the brand works best, and knowledgeable staff can reduce the risk of a mismatch.

Freedom’s 1.4 Trustpilot score, with 90% one-star reviews, mostly reflects online orders. One shopper’s “Online exclusive purchase of Olivares table only delivered in part (tabletop with no base).” Another bought Kushiro Velvet sofa beds and wrote, “The description online said they were made of Plush green velvet. They are not.” A third wrote “Do not ever bother with purchasing anything online from Freedom, ever,” and another reported movers losing parts for a Cannes outdoor table. Trustpilot notes the profile is unclaimed and Freedom hasn’t invited reviews, so the sample may lean negative. But the pattern is clear enough to act on: online orders, especially online exclusives you can’t see in store, carry more risk with Freedom than in-store purchases.

If you like Freedom’s styles, a few habits reduce the risk. Buy in store where possible, after seeing and touching the piece, and confirm the fabric, color and dimensions with staff. For online exclusives, ask for fabric swatches or detailed specifications before ordering, and screenshot the product description at the time of purchase. On delivery, count every box and check that all components, such as table bases and legs, are present before signing. Note any damage straight away and keep the paperwork. Keep your order number and all emails in case you need to escalate. Australian Consumer Law protects buyers when products don’t match their description or arrive incomplete, so know your rights. With the Amart acquisition announced, check current warranty and return terms when you buy.