ATTITUDE Living Review EWG Verified Clean Home and Body Care Rated 4.3 by Real Buyers

The Environmental Working Group’s EWG Verified mark is one of the stricter third-party labels in personal care and cleaning. To earn it, a product has to avoid EWG’s list of ingredients of concern, disclose its ingredients fully (including what goes into “fragrance”), and meet manufacturing standards. ATTITUDE built much of its identity around the label, and it’s the main reason parents and sensitive-skin shoppers pick the brand. It doesn’t mean every product suits every skin type. Allergies are personal, and botanical ingredients can still cause reactions. What it does give buyers is a transparent, pre-screened formula without reading every ingredient themselves. Together with vegan and cruelty-free claims, it makes ATTITUDE a low-effort, high-trust choice for anyone stocking a cleaner bathroom and laundry room.

ATTITUDE covers more categories than most clean-label brands. On the personal care side, it sells shampoos, conditioners, body washes, deodorants, mineral sunscreens and solid bar formats. The Little Ones baby and kids line includes gentle 2-in-1 shampoo and body wash, lotions and diaper creams. On the home side, it sells laundry detergent, dish soap, all-purpose cleaner and other household cleaners. That range is a practical benefit: a family can switch a whole household to one brand and one ingredient standard, rather than juggling five clean-label brands. Buyers on Trustpilot describe the products as “great products at a reasonable price,” which matters because clean-label brands often charge heavily for the badge. ATTITUDE prices sit closer to mainstream supermarket levels.

ATTITUDE has pushed hard into low-waste formats. Its solid shampoo, conditioner and body care bars remove the plastic bottle entirely, refill formats cut down on single-use packaging, and buyers specifically note products arrive “packaged responsibly.” For households trying to reduce plastic, a solid shampoo bar replaces several bottles over its life. The trade-off is adjustment. Bars need to dry between uses or they soften, and some users take a week or two to get used to the feel of bar shampoo on their hair. Naturally derived surfactants also lather differently from conventional sulfates, so the first few washes can feel different. Buyers who stick with it through the switch usually stay with it. The sustainability case is strongest when you commit to the format, not when you try one bar and go back to bottles.

ATTITUDE’s direct-to-consumer experience draws most of its complaints. The return policy doesn’t accept opened items, which one verified buyer called “terrible.” That’s understandable for hygiene products, but it’s frustrating if a shampoo doesn’t suit your hair. Another reviewer criticized “canceling orders after customers have already placed them,” and a third said they were left “wondering if I should switch to a different brand.” The brand replies to only about 31% of negative reviews, usually within two weeks. On the positive side, one buyer says customer service “was excellent in response and sent me a replacement product.” The practical advice is to buy a small or travel size first if you’re unsure, or buy through a retailer with a more flexible return policy.